IT services and BPO player Vertex launched its operations in Hyderabad to serve customers of its clients in regional languages, mainly Telugu, even as it targets to add 13,000 to 15,000 people across the country by September 2013.
The company now has about 5,000 people working. The newly launched centre will have 820 people working in three shifts. The total head count in Hyderabad will be around 1,200, according to its managing director and chief executive officer Keshav C Gaur.
The company has about 25 clients mainly in the telecom, BFSI, retail, media and other sectors and now has operations in 12 cities. It is hopeful of notching $ 100 million revenues by end of 2013 from the present 30 million. This growth will come due to addition of clients and also starting its operations in more cities.
Last year, its parent company UK-based Vertex had acquired Mumbai-based BPO firm Shell Transource.
The Gurgaon headquartered BPO is looking to divert some the Hindi and English speaking traffic from other cities to Hyderabad as the workforce here is conversant with these languages. The company has thrives on serving customers in regional languages.
According to Gaur, the BPO segment is likely to see a large number of mergers and acquisitions and this consolidation will result in BPOs providing more value added services. “The segment is unorganised and there are no standard procedures yet,” he said.
The domestic industry is estimated to be $ 12 to 15 billion, he said. The industry average attrition is 25 per cent in the segment, he said.