You know Cloud is not a novelty anymore, when Big Blue states adoption of cloud service is expected to double by 2015. Unveiling the findings of the study-"The power of cloud. Driving business model innovation" at IBM Pulse 2012, Saul Berman, Partner & VP, global innovation & growth and co-author of the study, stated-cloud is not just about gaining efficiencies and cost savings; it's about driving the kind of fundamental innovation that provides lasting marketplace advantage.
IBM Institute for Business Value, with the Economist Intelligence Unit, surveyed 572 business and technology executives across the world. The study states, the impact of cloud on the business value proposition is going to increase from current eight percent to 31 percent in coming three years, e.g., by 2015. (http://www.flickr.com/photos/ibm_media/6959527861/)
The IBM-study states, quick respond towards rapidly changing customer needs intodays eara of economic uncertainty is a key competitive differentiator and IT companies are always in a search for methods that will help them to implement business agility to run parallel with market demands.
Cost flexibility is a key reason many companies consider cloud adoption in the first place. More than 31 percent of executives surveyed cited cloud’s ability to reduce fixed IT costs and shift to a more variable “pay as you go” cost structure as a top benefit. More than 31 percent of executives surveyed cited cloud’s ability to reduce fixed IT costs and shift to a more variable “pay as you go” cost structure as a top benefit.
Today companies are able to do things that were never possible, all because of cloud computing. The real power of cloud doesn't lies in their deployment models nor in their service delivery prototypes, the real impact of cloud computing is innovation.