“Innovation has always been our play,” says, Manish Choudhary, Managing Director, Pitney Bowes Software India. He adds, we as an organisation have made some serious incremental enhance to our service offerings. We provide solutions to help organizations serve and grow. Our solutions integrate various innovations such as data management, location intelligence, and sophisticated predictive analytics to acquire end to end approach for operational efficiencies. Our business mantra remains "Lifetime Relationships," to the enterprises across the world.
We work hard to create a flawless e-Governance in India. E-Governance is all about dissemination of information when accessed, with reach to the citizens faster. Manish adds, India is about to spend heavily on e-Governance plans (about $10 Billion). USPs of our service offerings remains enhanced citizen interactions to improve communication and operational efficiency. For over two decades, Pitney Bowes has helped government agencies achieve greater internal efficiencies with increased productivity. Depicting one such public sector case study, Manish says we developed and implemented the MIS which incorporated the publicly available touch-kiosks. We leveraged our technology across variety of projects, including population control analysis, tax recovery, and water sewerage system analysis.
We offer our services in telecom and BFSI also. Our telecom solutions focus on serving the customer with reducing enterprise risk. The major problem that telecoms face today remains the customer data management. We help to speed customer response time. We determine and optimize RF coverage, select retail sites and segment customers. BFSI has always been a huge market for us. With our world class range of solutions we help our customers to build relationships with their customers. Pitney Bowes software MapInfo MapX and Professional solutions are used to visually display and analyze location based data to make informed decisions about customer service.
Sharing a case study for BFSI segment, Manish iterated how they helped the bank to meet their business challenge. The main challenge that was faced by the concerned BFSI entity was to increase customer lifetime value and provide real customer experience by optimizing every contact with mass-affluent customers. Our solutions remained customer focused. We implemented our Portrait suite solution with their wealth management CRM. This benefited the bank to gain 35 percent increase in revenues, 55 percent improvement in client satisfaction, 14 percent improvement in agent productivity over a period of 16 week implementation cycle. The greatest benefit was an incremental increase in the customer retention.
Manish speaks about how Pitney Bowes' innovative solutions are customized to meet the end user's expectations. He says, Pitney Bowes 8 Series Mailing solutions enabled the Income Tax Department in delivering mails, cheques and advices to one million recipients.
Big Data & Cloud
On the question of Big Data Analytics, Manish recites, we are heavily focused on the Data management solutions. For example, we provide location intelligence solutions for effective data management solutions such as, site selection, branch optimization, economic development and retail modeling, all of them data centric. Big Data predictive analytics helps understand market for improved business performance and market behavior predictions.
Manish says despite Big Data being so important, market is struggling with the acute skill shortage. Big Data has grown in popularity and can be seen discussed everywhere. It's evident that with so much hype going around Big Data, a significant constraint on harnessing the underlying business value from Big Data will be a shortage of talent. As organizations from various sectors are on attempt to harness the big data value, there is a shortage of people with the Big Data skills to transform the Big Data concept into a valuable BI tool.
Big data and Cloud both are very vital and will continue to impact delivery of IT services. We have applied old approach to harness their value and insights. Big Data needs to aggregate Cloud services for real world solutions. Cloud and Big Data both are dependant on each other as business today assume real time delivery of business insights and that can only be done through cloud services.
The convergence of big data and cloud provides benefits to businesses as cost savings with addition to unrivaled scalability. While big data can provide organizations with valuable insights, they are often faced by the challenge of limited infrastructure and real time delivery. Cloud rectifies this by providing unlimited storage. Besides, infrastructure advantages it provides mobile delivery of the services in real time and anywhere.
In the aftermath of economic downturn, besides cost reduction companies world over are in search of innovative methods those which can translate the amalgamation of tech-trends such as Cloud and Big Data.
While Big Data translates value across various industries, it has a great potential in public services and retail. Big Data analytics provides market insight; much needed consumer market analytics that remains vital for any business. Companies not only search for innovative ways, they also look for real world approach those cans enhance their service delivery methods.
Convergence of cloud computing with Big Data envisages a major opportunity for IT companies. Not only the traditional IT services delivery will be fast, it will enhance the quality of the services. Cloud Big Data convergence forecast business insights from the vast trove of transactional and behavioral data generated over span of time. As the IT service providers will be well aware of the buyer's behavior and market data, they can easily draft their services to meet the market and buyer demands.
With adoption of cloud and analytics, buyers, no longer remain concerned about the infrastructure and delivery mechanism. The buyer's concern has transformed from price, cost cutting to value added and innovational approach of delivery.
On the last note, Manish says Pitney Bowes enables organizations to connect, engage and build lifetime customer relationship. We are a company that have been pioneer in their field for over 90 years and we today can boast of a very strong reputation for integrity and high standards. We have a very high retention rate to validate our sayings.