City: Buenos Aires
Region: South America
City Population: Autonomous City - 2,891,082, Density -14,219.8/km2 (36,829.1/sq mi), Metro -12,801,364, Metro density -2,690.6/km2 (6,968.6/sq mi) (2010 census)
Major Service Providers in the City: Microsoft, Intel, Motorola,IBM, Hewlett Packard, Wipro, TeleTech, TCS, Latin3, Sabre, Ceitech, Google, MCI,
Official Language: Spanish
Other Languages: English, Portuguese, Italian, German, French
Time Zone: GMT -0300
Currency: Argentine peso (ARS)
Key Services: Multilingal Call Center, Contact Center, F&A BPO, IT Services
Bueno Aires is the capital of Argentina and also the country's financial, industrial, commercial and cultural hub. It is the second-largest metropolitan area in South America, after Sao Paulo. Its port is one of the busiest in South America serving as the distribution hub for a vast area of the south-eastern region of the continent.
Amongst the most populous city in the world, this region encapsulates reputed educational institutions such as Argentina’s biggest university, the University of Bueno Aires. The city produces a large talent pool of technical, IT and engineering graduates generating over 60 percent of overall graduates in Argentina. It also boasts of producing the country’s most talented labor pool.
Bueno Aires provides excellent grounds for contact center services to support Spanish-speaking market in the US and other parts of the world. Also, in order to encourage English language, a large number of private courses are initiated. Thus, the English language skills of the population are becoming stronger, this is an added advantage to support English call centers. In addition to Spanish and English, Portuguese is also spoken. Even the attrition rate is lower here.
Argentina’s cultural compatibility and linguistic similarity with Europe is an asset, as it allows the country to tap business from markets in Europe.
The government is supportive and has taken up several initiatives such as The Software Law. This law establishes that software production is to be considered as a productive transformation activity and accorded the same priority and incentives as other industrial activities. Lower turnover tax rates and exemption from provincial taxes, benefits in municipal fees, access to financing with preferential terms are some of the incentives.
During recession the growth of IT-BPO industry was adversely affected. However, in the last few years a large number of companies have set up their operations here. Accenture, IBM, Hewlett-Packard, TCS, Cognizant, and Softtek are some of the service providers located in this region. Apart from call centers it also provides opportunities in contact center, FAO, IT services, shared service centers for IT application development and maintenance, software development, back-office operations such as data processing, creative services such as design and media services.