On the buyers’ front, Fortune 500 companies are the big-league clients for this knowledge service. Pankaj Kulshreshtha, senior vice president, Genpact's analytics and research department articulated, “Genpact has a large concentration in America and a large portion of their current revenue comes from this region. It has footprints in Europe, China, India and Australia. In the coming years, it is expecting to grow significantly in Europe and Asia-Pacific Region.”

In 2012, WNS – whose clients are based in the US and European Union region – would also expand its client base in the Asia-Pacific region.

The next 10 years of the analytics landscape will be drastically different from the last one. “With structural shifts in demographics, that will reflect more prominently in the international trade and economics, where outsourcing will no longer be a choice. The KPO industry in India has gone through a “concept selling” phase in the last few years for a majority of clients who have so far utilized BPO services. At the same time, some clients have been able to create a competitive advantage for themselves through establishing Analytics Centers of Excellence programs that have resulted in improved decision making across multiple business groups, markets and geographies,” opined Kharbanda.
 
Industry verticals such as shipping and logistics, manufacturing and supply chain were initially not very active in this space, but they now offer good opportunities. From an offering standpoint, web and web related services are very much in demand from the market, as are packaged solutions that combine consulting services with delivery.